5 April 2016
If you’re an exporter, you’ll know it’s not all beer and skittles when it comes to achieving business success.
And with this in mind, our Executive Committee recently met to discuss some of their export failures – with the goal being to create learning opportunities for other exporters.
So without further ado, here are our top 4 export failures to avoid (and learn from):
1. Fail: Not tackling a public relations incident.
Tips for exporters when your reputation is at stake:
Bonus tip: Learn and monitor the communication channels of your market.
2. Fail: Not having IP protection before entering the market.
Tips for exporters when entering a new market:
3. Assuming your product will work in your chosen market.
Tips for market validation:
4. Adopting a scatter-gun approach.
Tips for exporters:
And just to prove we're not making stuff up, here are the hand-written notes from our session...
Our Export Committee meet each month and have poor hand-writing.
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Car in Harbour Photo Credit – SunLive